Today’s retail landscape is highly competitive, with consumers spending more money online, retailers need to leverage all of the digital tools at their disposal to compete.
We believe Consumer action is the greatest indicator of intent. So on behalf of our clients, we leverage the “digital breadcrumbs” consumers leave online and off-line and target those who are most likely to need or want our Clients’ products and services. Geofencing is the primary tool we use to capture those digital breadcrumbs out in the wild (off-line). This article will provide an overview of how leveraging digital tools and tactics can help you grow your business and give you a competitive edge. First, let’s quickly talk about what geofencing is and is not.
What is Geofencing?
Geofencing is a location-based technology that allows retailers to put a virtual fence around a physical building (brick and mortar location). We can then capture the mobile device IDs in the fence, and use that to serve them ads in the future. Here are definitions from other trusted sources. Techopedia, geofencing is described as “A technology that defines a virtual boundary around a real-world geographical area.” While Wikipedia defines it as a “Virtual perimeter for a real-world geographic area.” It’s not some complicated programming language or complex development tool. A geofence can be as small as an individual building or home and as large as a square mile. But it’s the placing of that defined boundary that makes geofencing possible. Below is an example of a geofence placed around Philly’s MLB stadium and parking lot in Philadelphia.
Today’s retail landscape is highly competitive, with consumers spending more money online, retailers need to leverage all of the digital tools at their disposal to compete.
We believe Consumer action is the greatest indicator of intent. So on behalf of our clients, we leverage the “digital breadcrumbs” consumers leave online and off-line and target those who are most likely to need or want our Clients’ products and services. Geofencing is the primary tool we use to capture those digital breadcrumbs out in the wild (off-line). This article will provide an overview of how leveraging digital tools and tactics can help you grow your business and give you a competitive edge. First, let’s quickly talk about what geofencing is and is not.
