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Search Retargeting

We are able to target search keywords who spend less than 2 minutes on Google when searching for a related product or service similar to yours.

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Why Geofencing Marketing?
Reaching your audience everywhere is effective.

Geofence marketing is the leading digital marketing
strategy for brands to increase their leads, sales, and
engagement.

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DOWNLOAD GEOFENCING GUIDE
Identifying active shoppers or researchers is challenging in any competitive marketplace. For years, Google Adwords has been the main method of delivering ads to consumers actively searching for a product or a service. Optimizing your keywords, developing ads, bidding on those keywords, and then launching a campaign directed to those keywords.

Our full-scale keyword targeting allows us to achieve optimal results. And our layering search retargeting gives us the best chance to reach the same audience that searches on Google Adword at a lower cost per click. 
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Predicting
Buying Intention Matters
Advantages of

Search Retargeting

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Access to search engines and popular websites to reach audiences who search on the 1,000 websites and mobile apps.
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Create narrowly targeted campaigns on an individual level, not just groups. 
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Access to searchers who have made searches going back from 1 hour to 30 days.
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Access to Google Adwords data and keyword history to align the targeted keywords you can reach with our search retargeting platform. 
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The Cost Per Click with our search retargeting strategy is expected to be far underpriced than popular search engines such as Google Adwords. 
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Contributes to the overall digital campaign strategy that involves Geofencing, Site Retargeting, Programmatic Display Ads, Paid Search, and Paid Social. 
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Benefits of

Search Retargeting

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With our search retargeting technology we are able to target an audience with display ads based on the searches they perform across the web. 
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Real-time targeting: We are able to launch ads based on the recency of the search event that takes place. For example, we can deliver ads to searchers who have made a search within 10 seconds, 10 minutes, or 10 days from their initial search. 
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Keyword level bidding, keyword retargeting, reporting, and optimization. Similar to search marketing we have the ability to bid for individual keywords in order to achieve optimal results.

Search Retargeting Step-By-Step

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STEP
1
Digital Audit
Here we perform a deep digital audit into your company to see how we can leverage search retargeting for your business and your business objectives.
STEP
2
Creative Stage
We take a deep dive into the various keyword opportunities that will target searches that will increase traffic and above industry norm click-through rates. 
STEP
3
Search Retargeting Launch
It’s time to launch your search retargeting campaign from campaign tactic to targeting and even geographic targeting.
STEP
4
Analytics
We gather all our search retargeting data into bi-weekly reportings and review to begin our process of campaign optimizations.
STEP
5
Optimizations
After launching the search retargeting campaign we evaluate a number of factors like targeting, keywords not performing and developing better creatives as the campaign progresses.

Search Retargeting
Real-Time Reporting & Analytics

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We handle our search retargeting campaigns by tracking and measuring the effectiveness of keywords including impressions, click-through rates, cost per click, cost per action, and more.
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With Conversion Zone, once they have entered the geofenced parameter and they leave to then make a purchase they will be tracked as an offline conversion.
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