Here we perform a deep digital audit of all your company’s digital channels to identify which channels you are not leveraging site retargeting from. We select the channels that will generate results and begin to launch the pre-stages of your retargeting strategy.
Google Tag Manager
After the digital audit, we access your GTM Account or add ours. This allows us to add pixels across Facebook, LinkedIn, Google Ads, Programmatic, Microsoft, and the other digital channels you market on to collect your audience across multiple channels.
Here we begin to develop your omnichannel site retargeting campaign. We also finalize the digital channels and finalize the creative assets and ad spend.
We gather all our search retargeting data into bi-weekly reportings and review to begin our process of campaign optimizations.
Whether it’s shifting the targeting, removing links not performing, or developing better creative assets, we take the necessary steps to improve your retargeting campaign.