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Event Targeting

We optimize your digital reach to improve your day-to-day marketing operations. Whether it is getting more foot traffic to your tradeshow or event we micro-target consumers that attend those events. 

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Why Geofencing Marketing?
Reaching your audience everywhere is effective.

Geofence marketing is the leading digital marketing
strategy for brands to increase their leads, sales, and
engagement.

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DOWNLOAD GEOFENCING GUIDE
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Geofencing In Event Marketing

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Geotarget customers who attend industry-relevant events with the most precise marketing solution today. Event targeting uses Geofence technology to track the foot traffic of a specific location, date, and time window and then advertise to those customers. With our geofencing marketing strategy, we achieve more than 97% in advertising efficiencies.
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Locations we can target:
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Stadiums/Buildings
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Arenas
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Convention Centers/Trade Shows
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Parks
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Festivals
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  • Our geofencing technology allows brands to target foot traffic and their physical activities. We build geofences where your target audience is, not where you want them to be.
  • Whether they are entering your store locations, a competitor’s location, or a relevant location to target based on your product or service.
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The Benefits of Geofencing

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The only requirement is for mobile devices to have their location services on
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90% of consumers typically have their locations services turned on
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Does not require any physical installation to begin targeting
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Narrow Localization targeting
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Target location consumers or visitors up to 180 days
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We are able to deliver ads across 600,000 App’s
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Retarget consumers who walking through geofencing parameters

How
Event Targeting
Works

1

A virtual “geofence” parameter is set around a specific event, store, building, or location to build an audience based on visitor foot traffic in a scheduled timeframe.

2

After that foot traffic enters the geofencing parameters we set during a certain timeframe, they will become a part of a narrow audience that can then be targeted after the visit.

3

When those user visitors begin to use apps and browse on the web on their phone they will be targeted with the creative ads you launch after they have entered the geofence we’ve created.

4

Those same visitors will then see those ads for 1 day up to 180 days after they have entered and left the geofence parameters set.

Event Targeting Step-By-Step

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STEP
1
Digital Audit
Here we perform a deep digital audit into your company to see how we can leverage geofence advertising for your business and your business goals.
STEP
2
Creative Stage
We create high-definition creative ads and data targeting needed for the geofence advertising campaign.
STEP
3
Event Targeting Launch
Here we begin to develop and launch your geofence advertising campaign from campaign tactic to targeting and even geographic targeting.
STEP
4
Analytics
We gather all our geofence advertising data and results into bi-weekly reportings and reviews to begin our process of campaign optimizations.
STEP
5
Optimizations
After launching the campaign we evaluate a number of factors like targeting, geofence locations not performing and developing better creatives as the campaign progresses.

Event Targeting
Reporting

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A virtual parameter is set around the area you are interested in advertising and where your target audience visits.
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When a visitors enters the geofenced location, they will then be targeted with the high definition ads we create on their mobile devices.
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With Conversion Zone, once they have entered the geofenced parameter and they leave to then make a purchase they will be tracked as an offline conversion.
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LET US SOLVE IT

Make the first step into improving your brand's ROI by contacting us for the digital marketing solution you need.

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