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Geofencing Marketing

Hyperlocal targeting to serve quality display and static banner ads to your target market. We will completely shift your overall advertising strategizing to narrowly reach an audience that will become a sale or lead. 

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Why Geofencing Marketing?
Reaching your audience everywhere is effective.

Geofence marketing is the leading digital marketing
strategy for brands to increase their leads, sales, and
engagement.

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DOWNLOAD GEOFENCING GUIDE

How Geofencing Marketing Would Work For You

Our Geofencing and geo-conquesting technology gives brands the competitive
edge they have been looking for. See how we launch advertising campaigns in real-
time for the following companies:

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Personal Injury Lawyers

Who want to reach accident victims can set geofencing boundaries at ER Centers, Hospitals, and Car Repair Centers

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Jewelry Store

Wanting to target foot traffic from a
competitor’s retail store.

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Weed Dispensary

Owners who want to target local
competitor dispensaries foot traffic with
specials ads. 

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Retailer or franchise

that wants to run a customer loyalty program, so we build geo fencing parameters around your stores to drive new customers and returning customers. 

HOW WE USE GEOFENCING MARKETING
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Buildings

We can set geofencing parameters to target buildings, nearby traffic, and even your own building to target first-time customers. 

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Tradeshows & Events

Use geofencing To Target Convention Centers, Stadiums, Sporting Events & Trade Shows. 

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Households

Use geofencing to target up to 1,000-1,000,000 individual households. 

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Competitors

Target your competitor's store or franchise locations and deliver ads to their customers.

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How
Geofencing
Advertising
Works
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A virtual “geofence” parameter is set around a specific event, store, building, or location to build an audience based on visitor foot traffic in a scheduled timeframe.

2

After that foot traffic enters the geofencing parameters we set during a certain timeframe, they will become a part of a narrow audience that can then be targeted after the visit.

3

When those user visitors begin to use apps and browse on the web on their phone they will be targeted with the creative ads you launch after they have entered the geofence we’ve created.

4

Those same visitors will then see those ads for 1 day up to 180 days after they have entered and left the geofence parameters set.

Geofencing marketing is the perfect solution for brands that want to target a specific group of people attending an event, visiting a store location, rather than targeting zip codes or by city.

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Hyper-Local Based
Advertising

Our geofencing technology allows brands to target foot traffic and their physical activities. We build geofences where your target audience is, not where you want them to be.
Whether they are entering your store locations, a competitor’s location, or a relevant location to target based on your product or service.

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Are Your Ads
Generating Walk-Ins
To Your Store?

Our geofencing technology tracks who have seen your ads and whether or not they have walked inside your store location. We call this process creating Conversion Zones. Creating Conversion Zones are a powerful way to qualify the effectiveness of your ad, targeting and tracking your offline conversions. By conversions in this context means did any of the targeted audiences visit your store after seeing your ads.

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ADDRESSABLE GEOFENCING
Target 1,000 to 1,000,000 Home Addresses With Precision

If you have a list of customers or business addresses we can launch more effective TV ad campaigns, direct mail campaigns, and other marketing efforts that target specific households. After extending the reach, improving the optimization, and providing foot traffic data, Addressable geofencing allows you to target more effectively through plotline geofencing drawing capabilities.

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Extreme Precision

Targeting is scraped from plat line data from property tax and public land surveying information to maximize the precision of addresses being targeted. With this effort, we are able to target a 90% rate reach.

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Premier Scaling

We can target up to 1 million physical household and business addresses through addressable geofencing.

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Launch Various Creative
Formats

We can advertise high-impact ads, static ads, video ads, and OTT Ad campaigns with addressable geofencing.

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More Effective Than
IP Targeting

With Addressable geofencing, we reach a 90% targeting match rate.

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Geofence Past Locations, Events, and Places Visited

With geofencing, you can pin parameters for events and locations that your target market walks through or visits frequently. In addition, we also do geoframing, which allows us to target locations that consumers have visited over the past 2 years. These are the following targeting functions of geoframing:

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You can target events, conferences, and trade shows that took place in the past 2 years

You can set parameters in locations that your target audience frequently visits in the past 3-6 months

You can set geofencing parameters to target your competitor’s locations in the past year

You also can create parameters of your own location(s) to create loyalty targeting campaigns

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The Benefits of
Geofencing
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The only requirement is for mobile devices to have their location services on

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90% of consumers typically have their locations services turned on

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Does not require any physical installation to begin targeting

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Narrow Localization targeting

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Target location consumers or visitors up to 180 days

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We are able to deliver ads across 600,000 App’s

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Retarget consumers who walking through geofencing parameters

Geofencing Marketing Case Studies

Geofencing marketing is the perfect solution for brands that want to target a
specific group of people attending an event, visiting a store location, rather than
targeting zip codes or by city.

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Geofencing Marketing
Process

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STEP
1
Digital Audit
Here we perform a deep analysis of your brand’s digital footprint to see how we can leverage geofencing for your business and your business’s goals.
STEP
2
Google Tag Manager
We take a deep dive into the various keyword and creative opportunities that will translate into targeting relevant traffic and reaching low through rates according to your industry.
STEP
3
Campaign Development
We gather all of the data from the initial campaign into a dashboard for us to review to help us begin the optimization stage.
STEP
4
Analytics
We gather all our search retargeting data into bi-weekly reportings and review to begin our process of campaign optimizations.
STEP
5
Optimizations
Here we improve the targeting, remove domains not performing, or develop better creatives, we take your geofencing campaign to the next level.
Real-Time Reporting

We offer real-time and bi-weekly reporting to ensure you are able to track all conversions including form submissions or sales.

We are also able to track offline conversions which means those who came back to your business, retail store, or geofenced location.

When you launch geofencing and location-based campaigns we create granular reports so you understand where your ad dollars are being spent and what is working for your brand.

LET US SOLVE IT

Make the first step into improving your brand's ROI by contacting us for the digital marketing solution you need.

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